COMPANY PROFILE - GROUP 3
Opening
Assalamualaikum wr wb. I'm Elvina Paramesti from group 3 would like to present our company profile. Before we start, we would like to thank Mr. Zalzulifa for allowing us to present our company profile. Next, we will start this presentation.
Background
Cakrawala Publisher's goal is to become both a venue for publishing high-quality local works and a financial endeavor. Cakrawala Publisher is a local publisher that is actively looking for well-known authors. As a result, Cakrawala Publishers' research "Lika-liku Hidup di Ibu Kota" is crucial.
Our Team
Cakrawala Publisher team consists of Elvina Paramesti, Hayga Saydina Qolby, and Putri Nur Syahbrina
Vision
Become the primary partner for all parties interested in expanding and increasing the quality of Indonesia's human resources so that it can compete with industrialized nations across the world, particularly in science mastery.
Mision
-Provide solutions to everyone who is having difficulty in their quest for knowledge.
-We will produce products and services that reach the highest possible standards, far exceeding those set by competitors in our sectors.
-We want to make sure that everyone who comes into contact with us feels and benefits from our presence in this industry.
Logo Philosophy
-Earth : The globe (earth) represents a strong commitment to print and educate a generation of Indonesians who have world-class knowledge by keeping up with the times, as well as a place to live, strive, and apply knowledge.
-Hand : receptivity to the advancement of a more advanced era
Products and services
- Cakrawala first offers services such as practice questions, Computer Based Written Exam/Computer Based National Exam study materials, Elementary School-Senior High School/Vocational High School Middle Test/Final Test materials, and so on.
-Second, Cakrawala offers digital books, e-learning, Fun with English, Kiat Giat menghadapi UNBK, and Pintar Belajar Sains.
SWOT Analysis
-Strength : Have very efficient e-learning in pandemic
-Weakness : Electronic learning has limited stock, only 100 units every year
-Opportunity : Other publishers don't have e-learning products yet
-Threats : Server down when user is using e-learning
Target market
Our company's target market includes students studying Elementary School-Senior High School/Vocational High School, Middle Test/Final Test materials, and students preparing for Computer Based Written Exam.
Initial Outlay
This is our Initial Outlay
Competitive Advantage
Our company has a high level of performance and hires the best graduates from various universities and polytechnics. Also, the book products that we create are simple but clear and detailed enough for readers to understand.
Investment
Our current investment will be 20% in a private school and 15% in the Prosperous Jakarta Bookstore.
Why should choose us
- Practice Questions
Customers who choose this service will receive a trial and a discounted price
- Digital Books
including a CD to help buyers learn it
- E-Learning
along with some vouchers and discounts
Benefit
- Discount
Every purchase of at least three books will result in a 30% discount.
- Vouchers
Every customer who has purchased will result in a voucher (terms and conditions apply)
- Card
Customers who have created an ID card, every purchase will result in points that can later be exchanged.
- Trial e-Learning
For those who are interested in our products, we are offering a three-day free trial of e-learning.
Strategic Program
Using a promotional mix that includes five components: advertising, personal selling, sales promotion, public relations, and direct marketing. The impact of the promotion strategy through the existence of these 5 promotional mixes affects Cakrawala Publisher's book sales in Jakarta, as seen in the increase in Cakrawala Publisher's book sales, namely 115,000 copies or Rp. 4,800,000,000 in 2020 and 131,000 copies or Rp. 5,900,000,000 in 2021.
Action Plans
- Personal selling
by opening an online shop and being promoted on social media (IG, Tokopedia, etc.)
- Sales promotion
by hiring employees in front of/outside the store
- Public relations
by disseminating brochures to the general public, particularly BookLovers
- Direct marketing
by providing a method of payment on the store/coming to the shop directly
Controlling System
This is our Controlling System
Business Canvas
This is our Business Canvas. We have many plans to made Cakrawala getting better
Closing
If there are mistakes, please forgive. Assalamualaikum wr wb
@elvinaa.pr
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